Episode 7: Introduction to brand storytelling — 8-Point Arc

There is a lot of chatter about brand storytelling but not a lot practical tools or advice as to how to really achieve it for your brand.  Rob and Brian define what brand storytelling really is and begin talking about how to integrate a brand story into your every day content production and publishing.  This is the first episode in a series of 5 episodes that will share how to implement brand storytelling.

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