Episode 11: Your brand story must evolve after purchase — 8-Point Arc

Your brand story does not stop at purchase.  You have to support your buyer through the purchase and deliver on the promise your story sold in the first place.  Storytelling is a continuous evolution, listen to learn how to evolve through purchase and beyond.

Your brand story does not stop at purchase.  You have to support your buyer through the purchase and deliver on the promise your story sold in the first place.  Storytelling is a continuous evolution, listen to learn how to evolve through purchase and beyond.

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