Episode 12: How to establish your brand as an industry authority — 8-Point Arc

If you're a marketer, whether you realize it or not, you use persuasion marketing.  Listen to learn about the origins of persuasion marketing and how to use the popular technique of "Authority".

Almost all marketers use persuasion marketing techniques whether they realize it or not.  Brian and Rob talk through the origins of persuasion marketing and then explore one commonly used persuasion marketing technique called "Authority"

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