Episode 41: Storynomics with Tom Gerace, CEO of Skyword (Part 1 of 2) — 8-Point Arc

Part one of a two part discussion on brand storytelling and the economic value of telling great stories.

Rob & Brian sit down with Tom Gerace to talk about brand storytelling and the financial impact of telling great stories.  They discuss the history of storytelling as well as the form the form and structure to telling great stories. They discuss Robert McKee the father of storycraft and McKee's connection to Tom's book Storynomics.

 

Check out Tom's new book Storynomics which can be found on Amazon for pre-order.

 

 

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