Episode 42: Storynomics with Tom Gerace, CEO of Skyword (Part 2 of 2) — 8-Point Arc

Part two of a two part discussion on brand storytelling and the economic value of telling great stories.

Rob & Brian sit down with Tom Gerace to talk about brand storytelling and the financial impact of telling great stories.  They discuss different brand approaches to storytelling and how there are stories to be told regardless of the business.  They discuss some brand examples and how Tom's book, Storynomics can help.

Get part 1 here

 

Check out Tom's new book Storynomics which can be found on Amazon for pre-order.

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