Episode 15: What place does commitment to social good have in your content? — 8-Point Arc

Reciprocity is a widely used in content marketing.  We discuss different examples of reciprocity and how brand investment in corporate responsibility is a form of reciprocity.  Listen to learn the good and risky ways to use reciprocity in your content marketing

Your brand's corporate responsibility to give back to society can have a place in your content marketing?  There has to be authenticity and a respectful balance in how you link social good investment in your content. This is one example of a persuasion marketing technique called reciprocity.  Other examples are provided.


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