You risk brand damage if you blindly drive engagement through inauthentic piece titles and re-distributing content that is not a fit with your brand purpose. Listen to hear a couple of examples and a discussion of the associated risk.
Rob and Brian play a game of "Fact or Fiction" while evaluating a couple of content pieces. They discuss the sprint to drive engagement without, in many cases, proper vetting of the content that is being published. They chat about the brand damage that occurs when content is blindly re-distributed and when there is a disconnect between value promise and delivery. The pieces discussed provided below.