Episode 18: Can machines assess content effectiveness? — 8-Point Arc

Can machines determine the difference between good and bad content? Listen for a discussion on this a several other content marketing topics based on some industry leader quotes.

A discussion of quotes from content marketing leaders across the industry. Among other topics, Brian & Rob discuss the efficacy of machines assessing content effectiveness.  Authenticity, differentiation and content making up a world offered by a brand are also topics of discussion.

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