Episode 19: Observations on the state of B2B marketing — 8-Point Arc

Brian & Rob discuss common trends they see in B2B marketers and offer some thoughts on how to manage some pervasive industry issues.

After attending the Content to Conversion conference in Arizona, Brian and Rob discuss the general state of B2B marketing.  They discuss the gap between wants and needs of B2B marketers and the almost pervasive need to be heard within their organization.

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