Promoting your product as scarcely available, or only available to VIPs can be really effective but is also a very slippery slope. Scarcity is a persuasion marketing technique that is widely attempted but rarely done well.
The last persuasion marketing technique we cover in our mini-series on persuasion is scarcity. Scarcity can be really effective in crating allure around your offer, but scarcity also has its limits. It only works in certain cases and will be a failure if you don't have some necessary elements that we cover in this episode.