Episode 21: The realities of content personalization — 8-Point Arc

Effective use of personas varies greatly across the industry.  A discussion of the diminishing returns of perfect personalization, what true thought leadership means and content in the buyer's journey.

In another game of "Fact or Fiction", Brian and Rob discuss a Harvard Business Review article on common business mistakes. They discuss the definition of "thought leadership", the reality of using personas for content personalization and all the considerations in serving content supportive of the buyer's journey.

Click to read on how to match content to the buyer's journey.

Leave a Comment