Episode 23: Competing brands tend to mimic each other and its been happening for decades — 8-Point Arc

Imitation is the sincerest form of flattery, but is a terrible marketing strategy. Listen for examples of how this happening decades ago to today, how to recognize it and what to do about it.

In this episode, Brian and Rob talk some old print Ads and discuss how they demonstrate that the same trends occurring now were happening decades ago.  They discuss the tendency for competing brands to mimic each other and how certain industries continuously evolve ahead of others. 



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