Technology enablement has led us to an evolutionary stage of brands having TOO much content. Customers are struggling to decipher the brand story and ultimately get to the information they need to buy. Brian and Rob discuss this problem and how to solve for it quickly.
Brian and Rob discuss just how many brands suffer from having too much content on offer. They discuss real examples and how they were handled. They also talk about different steps to take if you have lost control of your public content.