Episode 26: The use of too much persuasion can work against you — 8-Point Arc

Layering too many uses of persuasion at one time can backfire.  Setting a proper and etchical context for the use of persasion translates into a higher rate of success.

Brian & Rob have a discussion about their recent conversation with Robert Cialdini.  They discuss some of Cialdini's more recent discoveries around persuasion including the concept of pre-suasion. 

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