We as content marketers are obsessed with engagement metrics. If we're getting views, likes and shares then we're doing great, right? There is such a thing as "hollow engagement", where people are engaging, just not the people that will buy what you're offering.
A discussion of good engagement versus "hollow engagement", or unproductive engagement. Brian & Rob discuss how to determine if your engagement numbers are valid and how clean data and personalization can help leverage top of the funnel engagement.