Episode 24: High engagement numbers doesn't necessarily mean your content marketing is working — 8-Point Arc

We as content marketers are obsessed with engagement metrics.  If we're getting views, likes and shares then we're doing great, right?  There is such a thing as "hollow engagement", where people are engaging, just not the people that will buy what you're offering.

A discussion of good engagement versus "hollow engagement", or unproductive engagement. Brian & Rob discuss how to determine if your engagement numbers are valid and how clean data and personalization can help leverage top of the funnel engagement.

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