Episode 25: Does content marketing proficiency translate into better overall company performance? — 8-Point Arc

Our engine scores the "richness" of marketing content. We have found that those scores can be indicative of the financial performance of a company overall.  Listen for a discussion of linking content marketing proficiency to business performance. 

A discussion of the validity of tying content marketing proficiency to overall company performance.  Brian & Rob discuss correlation versus causation and the other factors that come into play.  

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