Episode 30: 5 ingredients marketers need to catch up to evolving technology — 8-Point Arc

Learn the basic ingredients to keeping pace with technology.  If you don't have these, you will have a tough time closing the gap and evolving as a marketer.

The gap between the ceiling on potential marketer sophistication versus actual marketer evolution is clearly widening. What does this mean for marketers? Brian and Rob discuss the baseline ingredients any marketer needs to close the technology


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