Episode 29: Is style over substance a sustainable strategy? — 8-Point Arc

Commitment to style over substance leads to what we call "hollow engagement".  Listen for a discussion on how to cut through all the style based content to get valuable engagement. 

A discussion about the race to show off the most "likes" and most "followers".  Style gets attention but substance used to be required to achieve longevity.  Is that the case anymore?


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