Episode 37: Evolving sophistication only really matters if you're differentiated — 8-Point Arc

Content marketing sophistication really only matters if you're differentiated.  Know where you are against competitors before you set off on the path to be better.

A discussion on the importance of proficiency versus differentiation.  Is it more important to evolve sophistication as a marketer or to be differentiated in your market regardless of your sophistication? Like anything, the answer is in the middle.

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