Episode 38: Employees are the couriers of your brand, so you better take care of them — 8-Point Arc

Treat your employees well, because they deliver your brand experience.  A brand can position itself all it wants through marketing, but what that brand does is what that brand really is.

Rob & Brian discuss an earlier blog post on the NFL brand and brand values. They discuss the importance of authenticity and the dangers of pretending the brand values are something other than what the brand truly values.  


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