Episode 36: Content intelligence is more important than quantity — 8-Point Arc

Brands are becoming world-class creative content producers (think lego movie!) to be relevant and compete.  The pressure to be intelligent and relevant in content production is increasing and brands that aren't working to improve will be left behind.

Marketers are taking actions that acknowledge relevant content is more important than volume. The only way to achieve relevance is through intelligence.  This episode delves into whether consumers want relevant communication or none at all.

 

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