Episode 43: Closing the void between sales & marketing — 8-Point Arc

A sit down with Christien Louviere on the gap between sales and marketing and why personas are not the answer

We sat down with Christien Louviere, founder of SellPersonal.  We discuss whether the chasm between sales and marketing is growing or getting smaller.  Christien discusses some of his personal experiences on how the functions can works better together and shares why standard personas don't really work.


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