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Be Better Be Different Episode 41: Storynomics with Tom Gerace, CEO of Skyword

Rob & Brian sit down with Tom Gerace to talk about brand storytelling and the financial impact of telling great stories.  They discuss the history of storytelling as well as the form the form and structure to telling great stories. They discuss Robert McKee the father of storycraft and McKee's connection to Tom's book Storynomics.

 

Check out Tom's new book Storynomics which can be found on Amazon for pre-order.

 

 

Subscribe to the podcast directly, or on iTunes.

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Published on by Brian Dames.

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