Just a typical day in the life of a content marketer — 8-Point Arc

Content marketers are harshly judged by the stakeholders dependent on the the content produced.  Content that is expected to drive leads, sales, up-sells, re-purchase, renewals, awareness and engagement.  Because those stakeholders are so dependent, they are in turn demanding.  That demand requires fast action that can result in a lot of tactical, disconnected activity.  This can become a sub-optimal cycle that spins as the demands and judgement grow.

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