Podcast Be Better Be Different Episode 8: How to set the foundation for your brand story — 8-Point Arc

Part 2 of our 5 part mini-series on brand storytelling.  Brian & Rob talk about the first two elements of the the 8-Point storytelling arc; market/environmental dynamics and the customer state of mindThey provide B2B and B2C examples of these two parts of the arc and the importance of these in setting up your brand story

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