Podcast Be Better Be Different Episode 6: The delicate balance of customer conversion — 8-Point Arc

In the last part of their 4 part discussion on customer engagement (see episodes 2-4 for the other 3) Rob and Brian talk about different types of conversion.  They discuss the dangers of not supporting the buyer's journey to conversion and being overly focused on conversion itself.  They touch on the importance of setting proper incentives to drive the right behaviors.

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