Podcast Be Better Be Different Episode 9: The customer should be the hero of your brand story — 8-Point Arc

So many brands make their story about the brand itself.  The customer should be the center of your brand story universe.  The most sophisticated marketers in the world follow this rule.  Also, most industries have an opportunity to express a reason to case and respond that we call "Trigger Event". Some industries use a trigger event in their story very effectively, most don't.

 

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