Quick Fact: Average B2B marketer feature/benefit ratio is 4.5 : 1 — 8-Point Arc

With so much content being published every day, it is REALLY hard for a brand to keep control of the experience content is delivering.  Subsequently, aspects of content marketing can become unbalanced, and a brand can be delivering a ineffective or incomplete experience and not even know it.

 

What's your feature/benefit ratio?

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