Better Be Different Episode 42: Storynomics with Tom Gerace, CEO of Skyword — 8-Point Arc

Rob & Brian sit down with Tom Gerace to talk about brand storytelling and the financial impact of telling great stories.  They discuss different brand approaches to storytelling and how there are stories to be told regardless of the business.  They discuss some brand examples and how Tom's book, Storynomics can help.

Get part 1 here

Subscribe to the podcast directly, or on iTunes.

Check out Tom's new book Storynomics which can be found on Amazon for pre-order.

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