Reciprocity is a widely used in content marketing. We discuss different examples of reciprocity and how brand investment in corporate responsibility is a form of reciprocity. Listen to learn the good and risky ways to use reciprocity in your content marketing
Your brand's corporate responsibility to give back to society can have a place in your content marketing? There has to be authenticity and a respectful balance in how you link social good investment in your content. This is one example of a persuasion marketing technique called reciprocity. Other examples are provided.