Podcast Be Better Be Different Episode 17: Don't kill your brand by blindly driving engagement — 8-Point Arc

Rob and Brian play a game of "Fact or Fiction" while evaluating a couple of content pieces. They discuss the sprint to drive engagement without, in many cases, proper vetting of the content that is being published.  They chat about the brand damage that occurs when content is blindly re-distributed and when there is a disconnect between value promise and delivery.  The pieces discussed provided below.


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